OFFICEWORKS 'GIFTS FOR IMAGINEERS'
We had the great pleasure leading the production of this lovely story behind the Officework's new Christmas campaign, "Gifts for Imagineers". It follows Alice, a young aspiring adventurer, as she is sent on a festive treasure hunt by her adoring Grandpa. Upon discovering her gift, Alice turns the tables, and it's Grandpa who must now follow her clues.
Directors - Luca&Sinem
Client: Officeworks Australia
Creative Agency - AJF Partnership
Production - XYZ Studios
Featured at campaignbrief.
Alice character concept design
Grandpa character evolution from first to final design
Environment concept design